A Reason for Being captures a company's ultimate purpose. It defines why people get up in the morning and come to work. It provides a laser-like focus on the customer and clearly states how they will use the value we help them create. More, a Reason for Being is the ultimate promise any brand can make. To its customers. To its employees. To its stakeholders.
This is StoryMiners third Reason for Being. It represents the latest in a series of transformations we've wrought on ourselves to maintain relevance for our clients—and improve our ability to deliver measurable value.
At StoryMiners, we rely on the same tools we recommend to our clients. Yes, it's a story that builds confidence. More, the tools truly work!
The centerpiece of the StoryMining:registered: experience design framework is Reason for Being Service. It's a single sentence that clearly describes:
—the outcome of value we create for our clients
—whom we work for.
—what clients do with what they get from us
This is our third Reason for Being. What are the differences and why the change?
In conjunction with our Principles, our Promise Map, our Story, and our own Experience Design, the Reason for Being forms the basis of our brand, our business, and our future. Everything we do is in concert with it. All. The. Time.
To learn more about a Reason for Being and how it can help you manage your own organization, please check out this post: Reason for Being Service
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